Bolle Announces A New Partnership With Alpine Canada Alpin & With Laurence St-Germain
For a winter sports brand, being trusted by a ski federation is as sought after as the holy grail! Top athletes expect the products to be able to withstand competition conditions and to be high-performance. Moreover, collaborating with a federation is a real acknowledgement of the quality and the technicity of one’s products.
Confirming its involvement at the highest level and its leading position on the winter sport market, Bollé is proud to announce its partnership with Alpine Canada Alpin, the Pool of the Canadian Ski Federation. This new collaboration brings the number of Federations that trust Bollé to six. Last but not least, the 130+ year-old brand also announces a personal partnership with Alpine Canada Alpin’s slalom specialist, Laurence St-Germain.
“Alpine racing has a long tradition in Canada, with top skiers such as the Crazy Canucks and more recently, Olympic, Paralympic and World Championship medalists”, explains Andrea Cappelletti, Bollé Global Sport Marketing Manager. “We believe the Federation will be able to bring new champions to the highest level thanks to the great work and commitment we can see. We are honored to enter for the first time among the Alpine Canada Alpin Official Suppliers and are very confident that this cooperation will be rich in great results, with major benefits for our brand.”
Laurence St-Germain and the other members of Alpine Canada Alpin received the best Bollé Racing products, including Bollé’s latest and highest-end racing helmet, MEDALIST CARBON PRO MIPS, made of carbon fiber and featuring the best-in-class brain protection system Mips®. She also receive the MUTE Slalom helmet, adapted specifically to her practice. “I chose Bollé because I have trust in the company and the eyewear has a very high quality, says Laurence St-Germain. I love the different lenses. There is one for each type of condition and visibility.”