ISPO Shanghai 2020 - A Successful Comeback
As the first physical meeting of the sports and outdoor industry after the global outbreak of the corona pandemic, ISPO Shanghai 2020 was held from 3 to 5 July at the Shanghai New International Expo Centre (SNIEC). 350 brands presented themselves and their new products to about 18000 trade visitors.
Numerous well-known Asian manufacturers such as Mobigarden, Fire Maple and Black Deer presented their products from the areas of running, health & fitness, water sports, outdoor and manufacturing & suppliers. Represented by their Asian sales agencies, several international brands such as Deuter, Falke, Tecnica Sports and X-Bionic also exhibited their new products.
In addition to predicting new trends, the ISPO Shanghai program revolved around the topic of establishing and maintaining contacts: The specially initiated ISPO Business Matchmaking Event was dedicated to communication channels for brands, retailers and sports designers.
E-commerce and marketing platforms, online and offline retailers, distributors, product managers and designers were invited to discuss their product and cooperation needs.
In addition to the program on the exhibition space, ISPO Shanghai offered a digital streaming platform where exhibitors could present their products and technologies live during the event. A total of 22 live streams were broadcasted and 28,918 page views were registered. Distributors and retailers who could not attend the fair in person were thus directly involved.
ISPO's next event in China is ISPO Beijing, the largest sports industry event in the Asia-Pacific region, from 14th to 16th January 2021 at the China International Exhibition Center (New Venue) in Beijing.
