Ischgl: Survey Results Confirm Move Towards Quality

Over the past few weeks, the Paznaun-Ischgl tourism association has asked locals, guests and employees about their wishes for a successful future and development of tourism. All surveys show clear trends in the direction of "more quality". Alexander von der Thannen, Chairman of the Tourism Association: "We are pleased that the results of the survey confirm our considerations, which were developed during the Corona crisis, and give us support in our efforts."

In the representative survey carried out by IMAD, over 90% of the total of 704 respondents stated that tourism is of great economic importance, offers attractive jobs, brings important facilities and infrastructure measures and makes a positive contribution to quality of life.

Around 9 out of 10 respondents feel that the reporting of the past few months is not balanced and does not correspond to the facts. Almost two thirds of the residents are very affected by the events.

From the point of view of the population (82%) après-ski should become more qualitative and moderate in the future - a majority of those surveyed also hope for a clearly defined time limit for these offers, as well as for bus and day guests who only come to celebrate.

Ischgl's strengths include the modern and snow-sure ski area, which extends to Samnaun in Switzerland, the top quality of the hotel industry, the modern infrastructure and the award-winning cuisine. When asked about future changes in tourism, the most frequent mentions are less party tourism, more quality and a different design of après-ski.

The current guest survey, conducted by the Institute of Brand Logic and Business Beat, confirms this assessment by the locals, because over 90% of Ischgl guests associate the place with the attractiveness and size of the ski area. For a similarly high proportion (over 90%) après-ski shapes the image and attractiveness of Ischgl, whereby the guests - like the locals - also want a qualitative development here.

In addition to the ski area and the experience of nature associated with it, the guests feel that in view of the situation for the coming seasons, appropriate health and hygiene measures are decisive for the booking.

For employees as well as good reputation and good pay (83% each), the aspect of health and hygiene (73%) is a key decision criterion for choosing a place of work.

"Well-founded and honest analyzes are of central importance to us in order to further develop requirements in the health and hygiene sector, but also our tourist offer," explains Alexander von der Thannen. "In working groups, concrete measures are currently being developed on the various topics. In addition to the official regulations and the rules of conduct and distance, we also want to take measures in coordination with experts that go beyond the requirements. "

In addition to the regular testing of employees, guests should also have the opportunity for free corona tests. The goal in tourism development is clear, says Alexander von der Thannen: “We use the crisis as an opportunity to reflect on past developments. We have been spoiled for success in the past 20 years. We have seen guest growth every year. Our lifestyle image and the extraordinary productions that guests can experience with us were a success factor for us. Now it is important to take the right steps for the future. One of them is certain to further strengthen our development towards even more quality. "