Spy Announces Comeback In Europe

2020 spells new opportunities for SPY+. Following its acquisition by the group Bollé Brands last September, the brand is now orchestrating its new sales strategy in Europe.

“The group is excited to be able to support SPY+ teams and to boost their presence in Europe thanks to our team experience”, says Peter Smith, President & CEO of Bollé Brands™. “Thanks to Bollé Brands’ sales networks and expert sales forces,we are confident to say that we are looking at a bright future for SPY+ in Europe”.

SPY+ will focus on its main launches of the year to make a splash with the Europeans: the Marauder snow
goggle featuring SPY+’s new patent-pending Deadbolt magnetic lens change system, as well as the low-
profile Legacy SE snow goggle. Strong with its success in America, SPY+’s patented Happy Lens technology, utilized in their Happy Definition (HD+) lenses, will also be an asset to convert the European
markets to the brand’s Californian way of life.

Born in 1994 in San Diego, SPY+ hails from the intersection of cultures that define California youth. The name SPY+ represents their role as agents of this culture, and the cross icon and flagship orange are universal symbols of positivity and good vibes. As purveyors of excellence in eyewear, their endless pursuit of positive cultural evolution is symbolized by these tools that have a profound impact on how you see the world. Utilizing  patented Happy Lens technology,  world-renowned Happy Definition (HD+) lenses are the only therapeutic lenses on the market to not only enhance color and contrast, but are scientifically tuned to boost mood and alertness, providing a visual experience unlike anything else. 

Thanks to the complementary know-hows and innovative technologies developed by the six brands in their respective fields of activities, Bollé Brands’ expertise covers a large spectrum of products that meet the highest requirements in terms of protection, performance, and innovation.