Superfeet, Volumental And Fitstation By HP Expands To USA
Specialty sports retailer XXL — with locations in Norway, Sweden, Finland, and Austria — is bringing its 3D personalized fit experience to the U.S.
Fleet Feet locations have integrated the technology with its in-store platform, fit id. The addition of Fleet Feet locations brings the total number of XXL global retailers to 205. Customers will now be able to receive a personal assessment of their feet that includes 3D foot scans, pressure measurements and dynamic gait analysis to identify their unique motion path. Superfeet then creates ME3D individualized insoles for the customer.
“We want to offer a unique customer experience,” said Anders Kjellèn, SVP category director sports, running & training, at Nordic retailer XXL. “This collaboration with Superfeet allows us to deliver a better fit of insoles and footwear for comfort and performance. Our ultimate goal is to have all consumers using XXL Fitstations so we can offer the best fitting experience possible finding the perfect shoe for each individual consumer. We will begin with a focus on runners expanding this quickly to other sports.”
In a socially distanced and responsible manner, customers can have customized insoles shipped to them in about two weeks. For retailers, they can sell an inventory-less product while providing a custom fit experience.
“Our partnerships with both Superfeet and Volumental have allowed us to provide the best customer-centric experiences, products and footwear solutions, and this partnership marks another huge step forward in continuing to do so,” said Joey Pointer, CEO and president, Fleet Feet.
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