Cooperation Between Arosa And Ricola Announced
With Ricola Schweiz AG and the Arosa holiday region, two “Swiss icons” will continue to develop together in the future. With Ricola and its endeavor to support the path to a sustainable future for people and nature, the new partner fits perfectly with the end-of-the-valley strategy “Sustainable Arosa 2030” from Arosa Tourism. At the beginning of the long-term cooperation in Arosa, the first implementations by Ricola are already visible. Further implementations, such as at the Arosa Humor Festival, are in the planning stage.
The traditional and varied holiday region of Arosa, which attracts particularly nature-loving Swiss families with its alpine mountain landscapes in both summer and winter, fits perfectly with the Ricola brand and its corporate philosophy. In a consciously sustainable and long-term cooperation over 6 years, brand experiences should create added value for Arosa guests and thereby increase the attractiveness of the region. At the same time, the emotional bond with the Ricola brand is to be strengthened.
With the three newly labeled “yellow Ricola gondolas” on the Hörnli Express in Arosa, the partnership with Ricola, which is planned for 6 years, began. With the planning of a herb garden, the integration of Ricola themes in the new nature laboratory and many other activities, the partnership is now being intensified and expanded.
In the spirit of sustainability, the new cooperation focuses on flexibility, authentic communication and an open exchange. Thanks to a close exchange between the parties, needs and implementations are constantly being adapted and optimized. This promotes a tangible value of this cooperation for both partners, both internally and externally.
Ricola will be represented as a partner for the first time at the Arosa Humor Festival 2020. With a warming herbal tea, the last frozen laughing muscles will be fit again for an unforgettable stay at the beginning of the winter season in Arosa.
The traditional and varied holiday region of Arosa, which attracts particularly nature-loving Swiss families with its alpine mountain landscapes in both summer and winter, fits perfectly with the Ricola brand and its corporate philosophy. In a consciously sustainable and long-term cooperation over 6 years, brand experiences should create added value for Arosa guests and thereby increase the attractiveness of the region. At the same time, the emotional bond with the Ricola brand is to be strengthened.
With the three newly labeled “yellow Ricola gondolas” on the Hörnli Express in Arosa, the partnership with Ricola, which is planned for 6 years, began. With the planning of a herb garden, the integration of Ricola themes in the new nature laboratory and many other activities, the partnership is now being intensified and expanded.
In the spirit of sustainability, the new cooperation focuses on flexibility, authentic communication and an open exchange. Thanks to a close exchange between the parties, needs and implementations are constantly being adapted and optimized. This promotes a tangible value of this cooperation for both partners, both internally and externally.
Ricola will be represented as a partner for the first time at the Arosa Humor Festival 2020. With a warming herbal tea, the last frozen laughing muscles will be fit again for an unforgettable stay at the beginning of the winter season in Arosa.
