Ski Press Appointed As Maier Sports UK PR Representatives

Ski Press is pleased to announce that it will be working with outdoor and ski clothing brand, Maier Sports for the 2019-20 winter season.

The extensive collection of men’s and women’s ski, outdoor and lifestyle clothing that includes brand new launches for this winter, brings together high-quality functionality with mid-range pricing – but one of its key point of differences is the range of sizes that is available in both the trousers and jacket collection.

Ski pants are available in 61 different sizes alone, with a combination of waist width and leg lengths ensuring a perfect, almost bespoke fit, for all.

The company was founded in 1938 close to the Swabian Alp area of Germany, but it wasn’t until 1970 that the company (which up until then was a fabric making business) started to manufacture clothing for skiing and tennis. Today, Maier Sports is one of the most established brands in the outdoor industry and continues to innovate through design and quality.

Maier Sports has a strong sustainability story and was the very first outdoor company to start producing PFC-free fabrics and has more recently become 100% PFC-free in its outdoor stretch pant collection. The company is a member of the Fair Wear Foundation.

Linda Torstensson from Hej International, the UK distributors for Maier Sports, said: “We are delighted to be working with Ski Press to help us spread the word about Maier Sports in the UK. There’s a great story to tell with a brand that can deliver its promise on quality and price, with a fit for everyone. We are looking forward to getting the product in the hands of journalists so they can see for themselves what Maier brings to the market – both in outdoor and ski”.

Rob Stewart, PR Director of Ski Press, said: “Maier Sports is such an impressive company with a range of products that speak for themselves. We are really excited to be working with such a reputable brand that has a genuine sustainability story and an amazing choice when it comes to styles, colours and sizes. We believe the look and feel is absolutely spot on for the UK market and I’m personally looking forward sharing the news and stories with journalists as well as getting to try some of the new ranges out myself this winter”.