Blizzard Tecnica USA Adds Associate Reps In Mountain Territories

Blizzard and Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, are pleased to announce the addition of two experienced associate reps in key mountain regions. Jamie Urbana will support Jeff Sale and dealers in Colorado and New Mexico, while Luke Perin will assist Connor Brown and dealers in Utah, Wyoming, Idaho, and Montana.

A Colorado native, Urbana has spent his entire life entrenched in sports, from ski racing for the Winter Park Competition Center to playing lacrosse for Notre Dame. Upon graduation, he moved to Vail, where he started his career in wealth management and later, after determining he desired a career that would involve his passion for outdoor sports, coaching local ski and lacrosse teams. For the last three years, Urbana served as the Regional Promotions Associate for Marker Dalbello Völkl, supporting retail, race, athletes, and all other promotional activities.

“Having the opportunity to work in-house for three years has been superb, but I am excited to continue to bolster my relationships on the retail side with dealers, buyers and shop employees working within the Tecnica Group’s sales team,” said Urbana.

Perin brings extensive retail experience to his new role with Blizzard Tecnica, having spent nine years in various capacities at Salt Lake City’s Sport’s Den, and most recently, three years as a buyer at backcountry.com. Born and raised in Bozeman, MT, he’s been a passionate skier since his early days at Bridger and Big Sky, and at Alta, Snowbird and the surrounding areas throughout his collegiate and early professional career. He holds a bachelor’s degree in Economics from the University of Utah and is now moving back to his native Montana.

Having seen another year of impressive sales growth, enthusiasm is at an all-time high for the legacy brands, as noted by Perin, “I am extremely excited to be working for Blizzard Tecnica, who in my opinion, build the best products on the market. I am equally as excited to be living back in Montana and working with the shops I grew up going to as a kid.”

“I am thrilled to welcome Jamie and Luke to our team,” said Justin Heanue, Blizzard Tecnica National Sales Manager. “Their alpine backgrounds paired with their professional experience on various sides of the business will fortify these key markets for our brands, continuing to build on the strong momentum we have going into the season.”