Destimetrics: Snowy Winter Sets New Records At Western Mountain Destinations
The long winter season that continued to deliver abundant snowfall even through late spring, resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. Inntopia released their DestiMetrics’* monthly Market Briefing yesterday with the final results of the 2018-19 winter season and an updated report on bookings for the upcoming summer.
The winter season wrapped up with the month of April relatively flat. The year-over-year comparison revealed that while actual occupancy rose 2.6 percent compared to last year, the Average Daily Rate (ADR) was down 2.7 percent for a scant 0.2 percent increase in revenues for the month.
For the full winter encompassing November through April, as of April 30, actual occupancy was up 5.6 percent compared to the previous season and was up all six months of the winter season. ADR eked out an aggregated 0.7 percent increase and when coupled with the higher occupancy, resulted in a healthy 6.5 percent gain in seasonal revenues and new all-time records in all three categories.
The continued wintery conditions in much of the West also had skiers and riders making late season decisions to visit the slopes during April. Bookings made in April for arrivals during April were up a whopping 19.4 percent compared to last year.
“Conditions throughout the season and across the country were ideal for record-setting,” enthused Tom Foley, senior vice president of Business Operations and Analytics for Inntopia. “A strong, although occasionally erratic financial marketplace, supported skiers and riders wanting to take full advantage of abundant snowfall throughout the season, and to spend more liberally than in past seasons.”
DestiMetrics now turns full attention to summer bookings for arrivals in May through October. As of April 30, occupancy for the six-month summer period is down a slight one percent compared to last year at this time and declines are being reported in four of the six months. For that same time period, the ADR is up 2.5 percent with modest increases in all six months to deliver a 1.7 percent increase in revenue. bookings made in April for arrivals in the months of April through September were up a more modest 3.2 percent.
Economic indicators were bolstered by continued overall strength in financial markets and employment data. The Dow Jones Industrial Average (DJIA) posted a 2.9 percent gain over March and marked its highest monthly close ever—although not the highest single-day close which occurred last October. Despite dramatic shifts throughout the winter, the overall trend has been up and at the April closing, was 6.3 percent higher than April 2018. A strong rebound in consumer perceptions about the economy drove the Consumer Confidence Index (CCI) up five points to deliver a nearly full recovery of the 7.2 point slump in March. Like the DJIA, consumer sentiment has fluctuated throughout the winter but remained consistently positive, and overall, advanced 1.2 percent from the beginning to the end of the season. The national Unemployment Rate declined from 3.8 to 3.6 percent during April to reach its lowest level since October 1969. Employers added a dramatic 269,000 new jobs during April which was far in excess of analysts’ expectations and in sharp contrast to the anemic 33,000 new jobs added back in February. However, the low unemployment rate is having a negative impact on employers’ ability to find skilled and affordable staff.
“The mountain travel industry has much to cheer about this winter as most destinations had an excellent season,” Foley confirmed. “The season started out a bit tentatively due to the ‘snow hangover’ from the previous season and some awkward timing of school holidays. But, many properties adapted by lowering December rates to attract visitors and once excellent slope conditions were clearly established, the season just moved from strength to strength,” concluded Foley.
