Subaru Signs As Killington's Official Vehicle
Subaru of America, Inc. (SOA) and Subaru of New England, Inc. (SNE) have announced that in the spirit of their adventure-seeking owners, Subaru has been named the official vehicle of Killington Resort and Pico Mountain, both part of POWDR.
Subaru owners headed to these Vermont ski destinations this winter will enjoy exclusive resort benefits, including Subaru VIP Parking, Subaru concierge, shuttle vehicles, and surprises throughout the season designed specifically for the Subaru brand’s intrepid owners. The partnership with Killington also includes the New England debut of Subaru WinterFest, the Subaru brand’s winter lifestyle event series and concert tour.
“At Subaru of America, we know our owners are seeking exciting wintertime experiences at top destinations from coast to coast,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America. “We’re thrilled to bring Subaru WinterFest to Killington Resort for the first time ever, giving our loyal owners an unforgettable experience at one of the East Coast’s top ski destinations.”
After years of requests from Subaru owners, SOA and SNE will bring Subaru WinterFest to Killington Resort from February 21 to February 23, 2020. Launching a full resort takeover, Subaru WinterFest Killington will offer Vermont an elevated concert experience, featuring top performances from national headlining artists.
“In our eyes, Subaru has always been the unofficial vehicle of The Green Mountain State,” said Jeffrey T. Ruble, Executive Vice President & General Manager, Subaru of New England. “This partnership is a perfect fit, and one we feel will resonate with the community. We’re looking forward to connecting with skiers and snowboarders this winter at Killington Resort and Pico Mountain!”
“We are thrilled to partner with Subaru of America and Subaru of New England to bring our guests an enhanced experience with the Subaru brand that shares our values of adventure and fun in the great outdoors,” said Mike Solimano, President & General Manager, Killington Resort and Pico Mountain. “We welcome new and returning Subaru owners to our resort and look forward to delivering the best ski season yet.”
A full schedule for Subaru WinterFest 2020 will be coming soon. For more information, visit: Subaru.com/WinterFest and follow #SubaruWinterFest.
With the addition of Subaru as their Official Vehicle, Killington and Pico now join other POWDR resorts including Eldora Mountain, Copper Mountain, Snowbird, Lee Canyon, Mt. Bachelor, Boreal, Soda Springs, and Woodward Park City.
