Conzzeta Puts Mammut On Market. Development Opportunities Anticipated With Potential Sale

Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand in the portfolio and selling its other brands, including Mammut.

Conzzeta is a broadly diversified company across multiple industry segments and Mammut has grown over the years to become a global leader in the outdoor industry as one of its portfolio brands. Beginning in 2020, Conzzeta will be focusing its resources and strategic goals towards its global sheet metal construction company, Bystronic, and as a result Mammut -- along with Schmid Rhyner and FoamPartner -- would no longer receive the resources and support they require, and will be entering into sales discussions for those brands.

Mammut’s sale is specifically directed towards internationalizing the brand that will, under a new owner, advance its development prospects, particularly when it comes to market penetration. Mammut’s growth has been indicative of a strong internal culture towards innovation, digitalization and premium production, and the news of the sale has been widely received as a positive opportunity for the brand.

Managing Director of Mammut North America, Kris Kuster said, “Our team here in the North American region has worked particularly hard to represent the highly respected and premium positioned brand that has significant awareness in the European market. We are encouraged that this sale will help strategically bolster and impactfully increase Mammut’s presence in our region, and continue the commitment to heritage, innovation, and safety that Mammut is so well known for.”

Mammut’s sales and profits increased significantly from 2016 to 2018, with expected projections to increase again for 2019, showcasing an exciting time and possibility for Mammut’s potential buyer to realize the brand’s growth opportunity and prime positioning for expansion.