Snowbird Names Tess Hobbs As New Director Of Marketing

Snowbird has announced the appointment of Tess Hobbs as Director of Marketing where she will oversee the resort’s advertising, branding, events, communications and partnerships.

“As a passionate leader in the ski industry, Tess will bring a wealth of energy, experience and expertise to our marketing team,” said Snowbird General Manager Dave Fields. “I’m excited to work and ski alongside Tess, who will be a wonderful addition to Snowbird’s leadership team.”

Hobbs has over a decade of marketing experience and most recently has served as Assistant Director of Marketing at Snowbird. In this role, Hobbs was instrumental in helping to drive Snowbird's award-winning One Star campaign and guided the marketing and promotional efforts of major capital improvements and renovations. Prior to Snowbird, Hobbs was Director of Marketing and Public Relations at Snowbasin Resort, Marketing and Communications Manager at Woodward Tahoe and Boreal as well as Action Sports Marketing Manager at Killington Resort.

“I am honored by the opportunity to work with Snowbird’s leadership team and be a steward of this legendary brand,” Hobbs said. “Snowbird has a long history of world-class storytelling and innovation, and I look forward to working alongside all Snowbird employees and the POWDR team as the resort expands its guest offerings with new and compelling capital projects and resort experiences.”

Hobbs grew up on the slopes of Killington as a competitive freeskier and graduated from the University of Vermont where she co-founded the collegiate Freestyle Ski Team. Hobbs now lives in Salt Lake City and will begin her new role immediately.
 
Averaging more than 500 inches of annual snowfall and conveniently located just 29 miles from Salt Lake City International Airport, Snowbird is North America’s most accessible alpine resort destination.