Mammut Joins The Fashion Elite At Oi Polloi

Mammut is proud to announce a new collaboration with contemporary menswear stockists, Oi Polloi (www.oipolloi.com). Oi Polloi was established in 2002, and alongside its online offering, also has bricks and mortar stores in London and Manchester – which was described by GQ magazine as the city’s finest independent boutique that’s been “shaping wardrobes for 15 years”. Mammut will sit alongside other premium menswear brands including Fjallraven, The North Face and Patagonia.

Neil Bradley, MD at Mammut UK says: “This move represents a recent evolution for outdoor brands. Consumers want clothes that work in multiple situations, whether they’re at the top of a mountain or grabbing a coffee. They are demanding better performance from their fashion clothing and a better look for their outdoor clothing. Mammut combines the two – fashion forward thinking with technical, premium-quality, adventure-ready gear”.

Oi Polloi will be stocking a few key pieces for AW 18/19