Inntopia Awards Top Ski Area Marketing Programs For 2017-18

The awards are sponsored by Inntopia, a strategic marketing, commerce, and business intelligence firm based in Stowe, Vt.

NSAA presents the awards to member resorts with successful marketing programs that ultimately help grow the sports of skiing and snowboarding. Here are the 2017-18 winners:

 

Best Use of Mobile Technology

Squaw Valley | Alpine Meadows, Calif.

Best Social Media Campaign

Alyeska Resort, Ala.

Best Use of Video Marketing

Whistler Blackcomb, BC

Best Learn to Ski & Snowboard/Bring a Friend Campaign

Killington Resort, Vt.

Most Unique Campaign

Aspen Snowmass, Colo.

Best Overall Marketing Campaign

(Under 500,000 visits)

Mount Snow, Vt.

Best Overall Marketing Campaign

(500,000 or more visits)

Snowbird Ski & Summer Resort, Utah

 

Judges for the awards were Mike Bisner, vice president sales/East for AXESS NORTH AMERICA; Ryan Davis, art director of Portland, Oregon-based branding agency Nemo Design; and Matt Neren, founder and partner of Boulder, Colorado-based Cultivator Advertising & Design.

An in-depth review of the winning marketing award programs will be included in the summer issue of the NSAA Journal.