Rossignol Reveals Its Spring-Summer 19 Urban Mobility Collection Designed By Damir Doma

Rossignol reveals its Spring-Summer 19 Urban Mobility collection designed by Damir Doma at Pitti Immagine Uomo

The new Spring/Summer 2019 collections by Rossignol take inspiration from the concept of style in movement to trace a dynamic and multifunctional path, which connects high altitude experiences to the energetic rhythm of city life.
The stylistic exploration carried out by Damir Doma originates from the desire to transmit the unicity of the brand in an Urban Mobility look, where technical and performing feature meet the two-wheel speed. While Rossignol apparel’s winter is about the ski world, the summer season is about e-mountain bikes – a market in which the French Group is leader from a few seasons – in order to rework the stylistic codes of Rossignol through the unprecedented mix between sport functionality, urban life and “brand-centric” quotes in street style key.

The concept of visibility, introduced in the winter season, evolves in windscreen jackets fully realized in the reflective version or in the exclusive fabrics by Reda Active, such as the technical wool with nylon layer and the double-face Luminor Membrane. The latter is finished with a membrane made of fluorescent pigments, which allow the fabric to recharge with sunrays and gradually release the light in the dark. Insulating materials include personalised quilting with the rooster all-over drawing and the silver garment dyed that conveys a vintage look, both used also in women jackets as an alternative to ultralight nylon and metallic light blue texture already used in the past winter collections.

Knitwear re-interprets the graphic concept of the ski stripes in the contrasting tricot finishings, while the Rossignol tricolor adds an iconic reference to the overalls inspired by the 80s, re-edited both in jersey and in technical triacetate fabric. Next to the rubber logo with the embossed rooster and the unfailing tricolor inserts, the detail of the eyelet stands out on the pockets to allow earphones to come out. The Hero and Soul 7 graphics, transferred from Rossignol’s best-seller skis on sweaters and T-shirts, evoke an immediate parallelism between speed lived at high altitude and speed pursued in the city streets.

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