Hydro Flask Introduces New Cooler Cup

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited company, is excited to unveil a new product with the launch of the Cooler Cup.

The 12 oz Cooler Cup features a versatile two-in-one design that offers dual use as a can and bottle cooler, as well as a compact beverage cup. Accommodating a wide range of container sizes, the new Cooler Cup showcases a removable TPU silicone sleeve that provides a snug fit to lock in narrow bottles or thicker cans. Consumers can also convert the sleeve to a clank-free boot that protects the base when used as a beverage cup. Hydro Flask’s proprietary TempShield double wall vacuum insulation and 18/8 pro-grade stainless steel construction keep drinks icy cold or piping hot for hours, while also protecting contents against flavor transfer, breakage, and the effects of heat and light. Additional features include a durable powder coat for a comfortable hold that keeps hands dry and condensation-free, and a smooth-edge rim for easy sipping. The Hydro Flask 12 oz Cooler Cup will be available in five colors: Black, Graphite, Pacific, Olive and Watermelon

“Consumers love the on-the-go performance of our insulated water bottles, and with the introduction of the new Cooler Cup, fans can now enjoy the flexibility to celebrate everyday adventures in whatever form they take,” said Hydro Flask Vice President of Product David Visnack.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been presented with several Red Dot, Good Design and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.