Liftopia Brings Dynamic Pricing To Arosa Lenzerheide, Switzerland
Liftopia, the brand that pioneered dynamic pricing in North America for ski resorts, has launched its first partnership in the Swiss Alps with Arosa Lenzerheide (Lenzerheide Bergbahnen AG and Arosa Bergbahnen AG). This is the first partnership in Switzerland for Liftopia, the largest resort technology platform online and mobile marketplace in the ski and mountain activity industry. Arosa Lenzerheide, an idyllic winter sports destination with 225km of available terrain, is the largest ski resort in the Graubünden region of Switzerland.
Liftopia’s experience developing dynamic pricing strategies for more than 110+ lift companies empowers Arosa Lenzerheide to drive greater pre-sales by maximizing online pricing efficiency. Arosa Lenzerheide’s new webshop, powered by Liftopia’s Cloud Store/LTI Booking platform, has dynamic pricing built into its foundation.
While some lift companies have flexible pricing (different static prices on different days) for the season based on historical data, Liftopia combined Arosa Lenzerheide’s data with its own proprietary pricing model to offer Arosa Lenzerheide a compelling pricing strategy and consumers a highly attractive price range for each day of the season. When demand is low, the price goes up more slowly, and increases as demand increases for each day. Instead of one price for each day, there is a range of pricing that reacts to consumer demand.
“We only get one opportunity to maximize sales for each day of the season,” says Christian Wyrsch, Sales Manager at Arosa Lenzerheide. “Our partnership with Liftopia has helped us develop a strategic-pricing strategy to generate the most revenue every day of the season, despite weather conditions and other factors that influence demand.”
According to Liftopia CEO, Evan Reece, “As more lift companies contemplate dynamic pricing, the success of their strategies will be tied to the underlying data they use. Their pricing philosophy, their pricing model, and most importantly how they measure the success of their strategies over time will elevate those who do it best.” He added, “Lift companies like Arosa Lenzerheide that understand how to interpret consumer intent in their real time data will see the highest quality results, and ultimately this means that those with the best data will win.”
Liftopia’s approach affords lift companies more financial and operational predictability from pre-sales, without dependence on weather and the uncertainty that comes with last-minute decisionmaking.
“Since we began working with Liftopia, the results have far outpaced our expectations and created a win-win situation with our skiers,” says Wyrsch. “Skiers who plan early and book the ‘First Minute Deal’ are rewarded with a better price, and those who want to wait to buy still get a fair price at the window.”
Liftopia’s pricing and distribution services are now available in Europe for winter 2017/18, offering an e-commerce solution where dynamic pricing is not an afterthought. Since its inception in 2005, Liftopia developed and continues to evolve the only e-commerce webshop solution with a revenue management model, data structure, and toolset explicitly focused on dynamic pricing. The brand’s key focus is to help partners maximize online pre-sales.
Liftopia is the leading provider of dynamic pricing and e-commerce solutions for ski lift companies, waterparks, and other attraction providers. The brand operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Over the past 12 years, Liftopia developed the only e-commerce webshop solution (“Cloud Store”) with a revenue management model, data structure, and toolset explicitly focused on dynamic pricing. Founded in 2005, the company’s focus is to help its partners maximize online pre-sales, using dynamic pricing, where pricing responds to demand and changes over time for every day of the season. Cloud Store is used by partners in the United States, Canada, and Europe.
