Helly Hansen Introduces Lifaloft For Winter 2018 – Lighter, Thinner, Warmer Insulation Developed With PrimaLoft

After four years of development, global, technical outdoor brand, Helly Hansen introduces Lifaloft for winter 2018 – a lighter, thinner, warmer insulation for Winter 2018, developed with PrimaLoft.

Through Helly Hansen’s relationship with the Swedish national ski team, the brand developed the new technology, based on a need for more warmth and versatility, with less bulk and minimal weight – in designs that work on snow, are packable and practical for travel. The answer was found in Helly Hansen’s Lifa fibres that have proven to be one of the industry’s most timeless, best-performing materials for controlling body temperature in cool to extreme conditions since the Norwegian brand introduced the world’s first technical base layers in the 1970s.

The proprietary insulation, exclusively developed with PrimaLoft, is constructed with 75% Lifa fibers and 25% synthetic fibres. It is less bulky in construction and weighs 20% less than standard polyester alternatives. However, delivers more warmth based on an increased number of microscopic air pockets that capture and retain heat. It is also a more sustainable choice due to a lower water and carbon foot print. 

Helly Hansen’s Lifa fibers inherently do not absorb moisture, making the insulation ideal for wearers in variable conditions. Through moisture management, Lifaloft insulated products are suitable for high-intensive activities as well as urban-wear or travel, without compromise. Each jacket in the new collection includes 80g of Lifaloft insulation and a water-resistance and windproof outer fabric with PFC-free DWR certified by bluesign.

Philip Tavell, Helly Hansen’s Category Managing Director for Ski, says, “As with all of our products, we are inspired and driven by our athletes and the professionals that wear our designs every day. The Helly Hansen-sponsored Swedish national skis team is constantly on the move, and needs products and layers that can hold up to training on the slopes and can be stuffed into a small space, but remain dry for travel to a race the next day. Versatility in a piece is key to traveling athletes and we delivered just that in each Lifaloft design.”

Highlights of the collection include the men’s and women’s Lifaloft Hybrid Insulator jackets, featuring slick-face fleece fabric in the arms and side panels. The zonal construction makes the insulator an ultra-versatile layering or stand-alone jacket for conditions throughout the year and will be worn by the Swedish Olympic Ski team on training and travel days leading up to the 2019 World Championships.

The first Lifaloft products will be released in winter 2018 with 11 all-season styles designed for sport, travel and every-day casual wear.