Mammut Acquires Mountain Hub – Leading Outdoor Digital Platform
Global outdoors leader Mammut today announced the acquisition of digital outdoors platform, Mountain Hub, for an undisclosed amount, in a push to bolster the brand’s digital community, connection to consumers, and integration of technologies across platforms.
Mountain Hub, based in Park City, UT and originally founded by MIT graduate students in 2015, was born out of the desire to enhance the outdoors experience by crowdsourcing real-time trip reports, routes, and conditions that make the outdoors safer and more accessible for everyone.
Described as “Waze of the outdoors”, Mountain Hub’s capabilities perfectly align with premium Swiss brand Mammut’s focus on enhancing the consumer experience, building community, and providing valuable mapping, planning and information tools through a premium product.
CEO and Co-Founder of Mountain Hub, Brint Markle, says “Mountain Hub makes it easier for anyone to get outdoors, find the right information they need, and share experiences with a like-minded community. Together with Mammut, we are eager to continue working with our community and partners across the outdoor industry to build the best digital tools and resources that help everyone get outside often, safely, and responsibly.”
As an industry innovator since 1862, this acquisition for Mammut represents another cutting edge opportunity in which Mammut seeks to push the boundaries and continue to serve the outdoor industry from the frontline.
“This is about experiences,” said Joe Prebich, CEO for Mammut North America. “The acquisition of Mountain Hub brings a whole new way to partner with consumers and professionals to deliver a digital experience like no one else can. From trail data to community meetups, athlete profiles and trip logs to real-time reports that aid in your daily adventures, Mountain Hub truly brings digital into the outdoors in a seamless and organic way.”
Mammut sees the acquisition and utilization of the Mountain Hub technologies as a powerful opportunity to support a rapidly growing digital platform that connects authentically with a broad array of outdoor users, and in doing so, helps everyone get the most out of their outdoor pursuits.
The Mammut community continues to grow and the acquisition of Mountain Hub exemplifies Mammut’s desire to offer the best possible experience, not only with gear, but through connection with a supportive tribe, access to appropriate mapping and safety information when needed, and sourcing guiding outfits and professional resources.
The Mammut Mountain Hub app will launch with an expanded feature set in 2019 and be available on Apple and Android App Stores.
