Atomic And FIS Partner To “Bring Children To The Snow”

Ski Manufacturer Atomic and FIS Bring Children to the Snow have entered into a partnership to bring the next generation to snow sports.

For the past nine years, Bring Children to the Snow has brought together a multitude of snow sports stakeholders. With over 60 years of experience in ski manufacturing, a globally recognised brand, a strong presence on the FIS Alpine and FIS Cross-Country World Cup tours and the motto of “We are skiing”, Atomic is a natural fit to represent the ski manufacturing community within the Bring Children to the Snow programme.

FIS President Gian Franco Kasper commented “Bring Children to the Snow seeks simply to bring children and people to snow sports. Through their products Atomic has been doing this for over 60 years, making them a perfect fit for the programme. We are very happy to have them on board.”

Atomic General Manager Wolfgang Mayrhofer said, “It is important for us that we keep our sport attractive for the next generation and bring kids on to the snow. We are a very proud partner and it’s great to team up with the FIS to support this cool programme”.

As part of the partnership Atomic will receive the title of “Official Ski” of Bring Children to the Snow’s programmes: SnowKidz and World Snow Day. The first step will see FIS and Atomic work together with a giveaway that will take place in the 2018/2019 season. Details will be announced at a later date.