Nordica Promachine 130 Earns Prestigious Red Dot Design Award
This month Nordica was awarded one of the prestigious Red Dot Awards for its Promachine 130, an all-mountain performance ski boot launched at the OR + Snowshow in January this year.
The Red Dot Design Award, a renowned international design competition, singles out products and projects with outstanding design. For 2018, more than 6,300 products in 48 different categories from 59 countries were evaluated for their superior quality in design and innovation.
“We’re proud of having earned an award for making products that are not just technically and competitive, but beautiful, too,” said Alberto Zanatta, president of the Tecnica Group, Nordica’s parent company. “The brand’s strength is in its continuous research and development of boots and skis to guarantee the highest level of performance as well the aesthetical parameters consumers are looking for.”
The Red Dot award ceremony will take place July 9, 2018 in the Aalto-Theater in Essen, Germany.
The Nordica Promachine 130 will be exhibited at the Red Dot Design Museum in Essen, which showcases brands such as Mercedes-Benz, Bose, BMW and LG, which have reached design’s highest standards for the last 50-plus years. More information about the Red Dot Award program can be found at red-dot.de.
A 2019 model, the Promachine 130 is the highest performing boot in Nordica’s all-mountain collection. It combines the all-day comfort and versatility of an all-mountain boot with the performance and power of a World Cup race boot.
With a low volume 98mm anatomical last and a completely new lightweight version of Nordica’s Tri-Force frame, the Promachine’s shell and liner convert foot movements and leg power into precisely arced turns. Its new customizable 3D cork liners and an adjustable tongue with laces, help quickly and efficiently transmit subtle foot movements from boots to skis. The shell is customizable with Nordica’s infrared technology, and Michelin Gripwalk soles provide traction on snow, ice and any other surface skiers encounter when skiing the whole mountain.
