PetSmart Launches ED Ellen DeGeneres Winter Collection For……Pets….. WTF ?

PetSmart, the leading pet specialty retailer in North America, and Ellen DeGeneres, passionate pet enthusiast and product design guru, announced today the launch of the ED Ellen DeGeneres Winter Collection for pets with a fun ski theme including chic scarves, sweaters and outerwear, as well as festive toys to keep pets warm and active through the coming winter months.

“It may not stop your pets from running through the house tracking mud and snow, but my goodness, will they look great doing it.”

The ski-themed items include a ski lodge hut pet bed, and plush toys featuring ski goggles, St. Bernard dog, skiing bear and apparel such as the Augie ski dog hoodie featuring a dog on a pair of skis. Classic items like the red buffalo plaid scarf dog collar, festive red crew-neck sweater and shearling-lined quilted barn coat all include the scripted “Love” and “Joy” design elements, an iconic feature in many of the ED Ellen DeGeneres apparel designs.

A focal item in the collection, a winter accessory set, with its coordinating leg warmers, a neck-warmer style scarf and pom-pom hat done in brown knit with pops of red – perfect for an outdoor photo op!

Winter toys include lots of animals like bears and wolves with classic fair aisle knit detailing, a knit hat flattie dog toy and a pair of knit mittens connected with a rope – all with squeakers to engage play. A treat jar, one of the most popular items in the ED Ellen DeGeneres pet line, has the intriguing slogan: “May Cause Good Behavior.”

“My new Winter Collection for PetSmart has something to keep all of your pets warm, stylish and active this season,” said Ellen DeGeneres. “It may not stop your pets from running through the house tracking mud and snow, but my goodness, will they look great doing it.”

Launching Feb. 1 of this year exclusively at PetSmart stores and PetSmart.com, the ED Ellen DeGeneres pet collection includes hundreds of evergreen products, a Cat Collection and seasonally refreshed assortments four times a year. Also included is a collection of natural at-home grooming products and tools that can be found in the problem-solution aisle at PetSmart.

ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital. With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and the consumers around the world