Isbjörn Of Sweden Appoints Sales Manager For Germany, Switzerland And Austria

Premium outdoor children’s clothing and accessories manufacturer Isbjörn of Sweden has appointed Stephanie Tham as Sales Manager for Germany, Switzerland and Austria.

Stephanie was previously a Purchasing Manager at Swedish outdoor retailer Addnature and it was during her time at Addnature in Stockholm, that Stephanie built up a strong relationship with the Isbjörn team and gained knowledge of the brand’s retail appeal and market.  Interestingly the three founding members of Addnature, Mathias Hedström, Klas Berggren and Martin Larsson, are now Isbjörn's third largest shareholder.

Stephanie will primarily work on German sales while also supporting Isbjörn's Swiss distributor, ACE Climbing and Equipment AG, and exploring new sales leads for the Austrian market.

The new appointment comes as Isbjörn of Sweden goes through an expansive phase, investing heavily in Scandinavia, Europe and China.  It is expected that the company will grow 40% year on year by the end of 2017.

Maria Frykman Forsberg, CEO of Isbjörn of Sweden, commented: “Stephanie’s enthusiasm and love of the outdoors, especially skiing, together with her retail and sales experience, will bring an extra dimension to our close and growing team.  It is helpful that we already have a good relationship with Stephanie, who is also conversant in Swiss as well as German and Swedish, having lived and skied in Switzerland for many years.  

“We welcome Stephanie to our team and look forward to working closely with her as we enter an expansive phase of growth and development, and as we prepare to unveil an exciting new range at the ISPO Show in January.”