Helly Hansen’s New Winter 2017 Collection Encourages You To “Choose Like a Pro”
Global outdoor brand, Helly Hansen, presents its new collection for winter 2017 – allowing customers to “Choose like a Pro”, by incorporating tried and trusted technologies into this season’s new ski, baselayer, mountain and urban categories.
Helly Hansen prides itself on creating a long list of first-to-market innovations, and throughout its 140 year history, the brand has been at the forefront of innovation. These include the first waterproof materials, synthetic Lifa baselayers, Fiberpile fleeces and the ground-breaking, H2Flow temperature regulation system. Joining the line-up of technologies in 2017 is “Life Pocket” – a brand-new technology designed to preserve the battery life of mobile phones and other electronics within Helly Hansen’s ski jackets. Another new development this season is the incorporation of Light-Flex - a wearable technology to keep users visible at great distances through movement.
Helly Hansen’s new performance apparel is built to ensure that temperature, conditions or location won’t keep you from what makes you feel most alive. Each technology has been tried and tested to offer the ultimate in comfort, functionality and safety, ensuring Helly Hansen can provide an unparalleled ski, sailing, mountain and urban collection, which is trusted by professionals and outdoor enthusiasts all around the world.
Ski
Over 55,000 mountain professionals at more than 200 resorts worldwide wear Helly Hansen to stay and feel alive each day. The new winter collection includes details and technologies trusted by these professionals to keep skiers protected, comfortable and performing all day long.
The innovative Life Pocket is introduced in the newly updated Elevation Shell Jacket (SRP £500) and W Aurora Shell Jacket (SRP £400). Whether you want to capture your best powder moments on camera, keep updated on the slopes or reach out in an emergency, Life Pocket is designed to retain heat and extend the usability of electronic devices in cold conditions. The new Ullr Powder Suit is an award-winning relaxed-fit ski suit which is fully waterproof, temperature regulating, and incorporates the new Life Pocket technology. The new collection includes the Icon Jacket and W Platinum Jacket, designed with the new H2Flow temperature regulation system to keep resort skiers at the perfect temperature in all pursuits.
Baselayer
To ensure you stay warm, dry and comfortable during outdoor activities this season, Helly Hansen’s new baselayers have been designed to suit any outdoor scenario. The fully re-designed line of synthetic and merino wool layers will keep users performing at their best. The Lifa Merino Half Zip for both men and women combines the warmth of 100 per cent Merino wool with Helly Hansen’s Lifa technology – which wicks moisture away from the body quicker than any polyester top on the market. The same materials are used in the Lifa Merino Seamless Half Zip, in a seamless construction to ensure maximum mobility alongside the top’s breathability and comfort.
Mountain
Working closely with the hundreds of mountain guides and search and rescue operators around the world that trust and wear Helly Hansen each day, the brand takes feedback to create a new, fully breathable, lightweight down jacket for any and all users. The new Odin Veor Jacket and W Odin Veor Jacket are the first in the down insulation category to include Helly Hansen’s H2Flow temperature regulation system. Baffles on the back of each jacket cover laser cut vents that allow hot air to escape when things start to heat up, but keeps warm air in when temperatures outside drop.
Urban
For winter 2017, Helly Hansen’s Urban collection incorporates sleek, high-performance safety detailing for everyday wear in the cities. The brand’s new Expedition Parka will keep you warm and protected, using responsibly sourced and traceable, Allied goose down. The new parka also keeps users highly visible at great distances using the new Light-Flex technology.
The Svalbard Parka for both men and women includes all the details used for Helly Hansen’s professional apparel, such as Helly Tech Protection and PrimaLoft insulation, as well as reflective material on the sleeves. For more forgiving conditions, both the Killarney Parka and W Boyne Parka offer waterproof, breathable and windproof protection in soft fabrics and three-quarter length designs. Both pieces will be a go-to choice for cool winter days and evenings, and can be layered for extra warmth as needed.
Helly Hansen’s new collection for winter 2017 has been developed and inspired with mountain professionals and athletes, who live and work in some of the world’s harshest environments.
Elevation Shell Jacket
The Elevation Shell Jacket takes protection, performance and comfort to a new level for endless freeride adventures. This durable shell jacket is developed and tested by our professional free skiers to meet the most demanding of needs. It is created with Helly Tech Professional 3L fabric and a new FLOW membrane, enabling unparalleled breathability and protection in combination with Helly Hansen’s innovative H2Flow venting system. The Elevation Shell Jacket dramatically improves your comfort and will make sure to keep you dry, warm or cool, depending on the conditions and intensity. The Elevation Shell Jacket is cut to a longer length with a relaxed tailored fit, alongside pockets and ventilation zippers designed to work flawlessly with your backpack. Details such as hi-viz accents and brim ensure you stay visible in deep powder, whilst large adjustable cuffs allow for easy use with gloves. Helly Hansen uses premium freeride specific features throughout, including a powder skirt, higher collar, goggle shammy and Recco advanced rescue system.
Features
- Helly Tech Professional
- Waterproof, windproof and breathable
- Fully seam sealed
- Mechanical venting zippers
- H2Flow System mechanical venting for optimal comfort
- Goggle compartment
- Thumb holes in sleeves
- Adjustable hood
- Helmet compatible
- Reflective elements
- Mechanical ventilation system
- Durable Water Repellency treatment
- Fully seam sealed
- 3 Ply construction
- Ski pass pocket
W Aurora Shell Jacket
Designed together with female pro free skiers around the world, the Aurora Shell Jacket is ready for any freeride powder adventure. Created with a Helly Tech Professional 3L fabric and a new FLOW membrane for unparalleled breathability to keep you dry, warm and comfortable on the inside. The W Aurora Shell Jacket is cut to a longer length with a relaxed tailored fit, alongside pockets and ventilation zippers designed to work flawlessly with your backpack. Details such as hi-viz accents and brim ensure you stay visible in deep powder, whilst large adjustable cuffs allow for easy use with gloves. Helly Hansen uses premium freeride specific features throughout including a powder skirt, higher collar, goggle shammy, and Recco advanced rescue system.
Features
- Helly Tech Professional
- 3 ply fabric construction with FLOW membrane
- Life pocket with Primaloft Aerogel Insulation
- Hi-Viz brim and details for safety
- Back pack compatible construction
Ullr Powder Suit
The all new ULLR Powder suit is every powder savvy adults dream - snow is sealed out so you only have to worry about pointing the skis and holding on. Details and features have been adapted for professional skiers to ensure all necessities are covered for an unforgettable day of mountain freeriding, or for a backcountry tour. The Helly Tech Professional 3L waterproof fabric with superior breathability is used in combination with the innovative H²Flow system, helping to dramatically increase comfort whilst keeping you dry, warm and protected. The Ullr Powder Suit features the new Life Pocket, a technology which preserves your battery on your mobile or other electronic device in extreme cold, so you can stay connected with friends. Other details include hi-viz details and brim to keep wearers visible on powder days, along with an internal beacon-specific pocket with external access. The suit has a relaxed fit with inserted pleats to accommodate a back protector whilst leaving enough room for big turns and jumps. Helly Hansen uses premium freeride specific features throughout, including an adjustable collar, goggle shammy, back pack specific pocket placement and Recco advanced rescue system.
Features
- Helly Tech Professional
- 3 ply fabric construction with FLOW membrane
- Hi-viz brim and details for safety
- Life Pocket with Primaloft Aerogel Insulation
- H²Flow System mechanical venting for optimal comfort
- Fully seam sealed
Icon Jacket
Helly Hansen’s new innovative Icon Jacket offers a sophisticated design filled with new technologies and features. This insulated ski jacket features the highly innovative H²Flow system, developed with leading engineers and doctors to keep you dry, warm or cool depending on the conditions. One of the new key features is the Life Pocket, integrated in the chest of the jacket, this new technology will preserve your mobile battery longer than a regular pocket in extreme cold, allowing you to stay connected with family and friends. The Helly Tech Professional 2L fabric and Primaloft insulation provide maximum protection, breathability and comfort during extreme conditions and high-intensity activity. The jacket has a lightweight 4-way stretch fabric, with slick shoulder fabric and wool panels for optimised movement and a sophisticated look.
Features
- Helly Tech Professional
- 2 ply fabric construction
- 4 way full stretch fabric
- H²Flow System mechanical venting for optimal comfort
- Life pocket with Primaloft Aerogel Insulation
W Platinum Jacket
Helly Hansen’s new innovative W Platinum Jacket offers a sophisticated design filled with new technologies and features. This insulated ski jacket features the highly innovative H²Flow system, developed with leading engineers and doctors to keep you dry, warm or cool depending on the conditions. One of the new key features is the Life Pocket, integrated in the chest of the jacket, this new technology will preserve your mobile battery longer than a regular pocket in extreme cold, allowing you to stay connected with family and friends. The Helly Tech Professional 2L fabric and Primaloft insulation provide maximum protection, breathability and comfort during extreme conditions and high-intensity activity. The jacket has a lightweight 4-way stretch fabric, with slick shoulder fabric and wool panels for optimised movement and a sophisticated look.
Features
- Helly Tech Professional
- 2 ply fabric construction
- 4 way full stretch fabric
- H²Flow System mechanical venting for optimal comfort
- Life pocket with Primaloft Aerogel Insulations
Lifa Merino Seamless Half Zip
HH Lifa Merino Seamless is Helly Hansen’s warmest baselayer, perfect for any type of activity in cold weather. A unique 2-in-1 baselayer with Merino wool combined with Lifa Stay Warm Technology, all seamlessly constructed. HH Lifa Merino Seamless delivers all the great benefits of merino wool fibres, plus the unique properties of technical Lifa fibres. A seamless construction delivers maximum comfort and freedom of movement.
Features
- 2-in-1 baselayer
- 2-layer construction
- 100% Merino wool exterior combined with Lifa Technology interior
- Non itch
- Flat lock seams
Odin Veor Jacket
By listening to the needs of working professionals, Helly Hansen has designed a new air flow baffle system, which has been implemented into the new Odin Veor Jacket. This jacket allows the benefits of down to be utilised in all types of weather, for a variety of activities.
Features
- NEW for AW17, Helly Hansen H²Flow technology with Allied Down
- 25D downproof fabric is lightweight with DWR
- 90/10 Goose down with 800 fillpower
- Strategically placed back air flow baffles and front zipper vents
- Versatility to be worn under a shell or on its own
- Easily packs away into a separate stuff sack
Expedition Parka
The Helly Hansen Expedition Parka is built to withstand the ice cold conditions of winter expeditions in polar or high-altitude regions around the world. As the name suggests, the jacket is fully arctic-worthy with down insulation and a full parka length, whilst the outer fabric has a Durable Water Repellency (DWR) treatment to repel snow and rain. The fully adjustable hood provides added protection from the elements and the rib cuffs block out chilly drafts. On warmer days, the two-way heavy duty zipper ensures essential mechanical venting for temperature regulation.
Features
- Helly Tech construction
- Waterproof, windproof and breathable
- Allied traceable European down
- Goose down 90/10 800FP
- Wearable Light Flex Technology
- Multiple pockets
- YKK quality zippers
Svalbard Parka
A straight cut, warm, functional and flattering winter parka. Built to withstand polar winters, but to look equally at home in cold urban environments, rich detailing and highly visible logos will make this a Helly Hansen classic.
Features
- Helly Tech construction
- Waterproof, windproof and breathable
- Adjustable faux-fur hood
- Primaloft Black Series insulation 133gr
- Multiple pockets
- YKK quality zippers
Killarney Parka
A longer-cut parka with cargo pockets and Primaloft insulation to keep you warm this winter.
Features
- Helly Tech construction
- Waterproof, windproof and breathable
- Propile hood lining
- Primaloft Black Series insulation 60gr
- Multiple pockets
- YKK quality zippers
W Boyne Parka
The Boyne Parka is perfect for those first chilly days of winter. With a pile fleece hood and longer length silhouette, this parka will keep you warm whilst you enjoy the crisp winter air and the splendour of fall.
Features
- Helly Tech construction
- Waterproof, windproof and breathable
- Adjustable fixed hood
- Primaloft Black Series insulation 60gr
- Multiple pockets
- YKK quality zippers
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa Stay Dry Technology, and today’s award winning and patented H2Flow temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world.
