EuroSock International Expands

EuroSock International is pleased to announce three new additions to its sales and marketing team.

Lisa Foyteck of Clarkston, Michigan has an extensive background in winter apparel sales and will lead sales efforts in the Eastern Great Lakes region. Jeff Ludwigson of St. Paul, Minnesota is an experienced sales representative with deep knowledge of the ski industry and will oversee sales in the Western Great Lakes.

“Lisa and Jeff are two of the most respected reps in the country in the winter gear and apparel categories, and it’s an honor to have them join our team,” said EuroSock National Sales Manager Ed Wray. “We have a lot of big developments in the works and I look forward to the knowledge and input they’ll bring as the brand evolves.”

EuroSock also welcomes Providence College student Caroline Cook, who joins the team as a social media intern. Cook is a lifelong skier, golfer and runner and one of the funniest people you’ll ever meet. Cook will work to develop EuroSock’s unique social media voice while continuing to pursue her marketing degree.

For more than three decades EuroSock has been synonymous with handcrafted, technically superior socks for sporting and outdoors.

Designed and manufactured in the foothills of the Alps, EuroSock ski, snowboard and lifestyle products are engineered to perform. Every style is crafted with technical, sport-specific features and produced with state-of-the-art fibers. Regardless of the sport—skiing, snowboarding, running, hiking or just hanging out—EuroSock products are unmatched in performance, fit, function and comfort. EuroSock is part of the Arcos family of brands manufactured in Brescia, Italy and distributed by its sister company Sockwise, Inc. in Tucson, Arizona.