British Base Layer Brand Burnt Custard To Exhibit At ISPO For The Very First Time

Burnt Custard, the British base layer brand that won the SLIDE Award in the software category in 2017, will exhibit at ISPO, Munich, for the first time in January 2018.

It’s a chance for international retailers and distributors to see the brand in full and an opportunity for the company to grow beyond the quickly established UK market.

Burnt Custard is designed to deliver the very best in technical active wear and ranges include the exclusive Jamie Nicholls collection that was created in collaboration with the Olympic snowboarder who will be wearing the baselayers on the slopes for the first time during the 2018 winter. Other styles include the unique customisable tops and bottoms that provide thousands of colour combinations alongside another brand new collection, the ‘High-Contrast’ range.

Co-founder of Burnt Custard, Chris Lounds, said: “It’s really exciting for us to be exhibiting at ISPO in 2018 for the first time. It’s the most important sports show in the world and we knew it was the next obvious step in the growth of our brand Burnt Custard. The collaboration with Jamie allowed us to develop and design a snowboard specific long line base layer collection, which includes snow stopper technology and helps eradicate the problems that snowboarders find with base layers, such as riding up above their outerwear. We would like to invite retailers and distributors from Europe and beyond to visit us and see the collection for themselves and discuss how we could work together in the future”.

Burnt Custard will be in Hall B, stand 509 at ISPO Munich, January 28-31, 2018: www.ispo.com

Burnt Custard is a young British company with locally sourced and manufactured products, custom designs and an affordable, high-quality material with extremely durable characteristics. Their baselayers are 100% British, from the fabric, tags, packaging and manufacturing – creating a genuinely environmentally friendly product that travels less than one hundred and fifty miles from factory to retailer or consumer. Customers have a choice of options when it comes to purchasing – there’s off the shelf products along with a fully customised service available on their website at the point of purchase. The lightweight, water repellent material is fully breathable, UV resistant and anti-bacterial.