Nordica USA Supports Specialty Retailers With Digital Marketing Tools

Nordica USA is partnering with Promoboxx and Locally.com to help brick-and-mortar specialty retailers successfully market themselves to online shoppers.

Promoboxx, a digital marketing platform, provides retailers with customizable regularly updated, professional, and engaging Nordica digital content; and Locally.com an online store locator and product locator integrated into Nordica.com, connects consumers with the products they’re looking for at their local shop.

“With digital being a multifaceted and key component in today’s consumer shopping journey, it’s more important than ever to provide them with the decision-making information they need, including where they can conveniently buy the products they want locally,” said VP of Nordica USA Scott Russo.

A recent Nordica survey found that 76 percent of all shopping journeys begin online and 71 percent of all product searches begin on retail websites, emphasizing the importance of populating digital marketing channels with frequent, high-quality content to keep customers engaged all with the goal of driving them to conveniently purchase locally.

Promoboxx provides seamless integration of Nordica content into retailers’ Facebook, Instagram, and Twitter channels, as well as into e-mail templates, landing pages, and website banners, and has an automation feature that allows content to be posted directly to Facebook and Twitter pages at pre-determined schedules. All materials are co-branded with the specialty retailer’s business information to drive traffic to its store.

Nordica recently launched its new 2017/18 website Nordica.com, which features its new store locator powered by Locally.com. “It’s basically a store locator on steroids,” said Russo.

Nordica dealers can link their Nordica inventory feeds to Locally.com, giving online shoppers access to in-stock availability and all the information an online shopper wants to have about their local specialty retailer.

Promoboxx and Locally.com services are fully subsidized by Nordica, so there is no charge to retailers.

“Specialty retailers are an integral part of the Nordica brand,” says Russo. “We firmly believe in the shopping experience, both online and in-store, they provide. Their expertise, knowledge, and customer service is invaluable to consumers, and we are committed helping them be successful.”